Visualbook
Visualbook
These main colors create the basic visual character of the brand.
| Simplecoin Orange | |
|---|---|
| HEX | #FD6300 |
| RGB | rgb(253,99,0) |
| CMYK | 0-76-100-0 |
| Pantone C | 1585 C |
| Simplecoin Purple | |
|---|---|
| HEX | #41277e |
| RGB | rgb(65,39,126) |
| CMYK | 93-100-15-4 |
| Pantone C | 2685 C |
Colors used in the application environment (UI - User Interface) and on the web.
Color palettes allow us to build a digital environment (applications, web) with regard to sufficient contrast and accessibility of all elements.
Cool Gray 100
Cool Gray 90
Cool Gray 80
Cool Gray 70
Cool Gray 60
Cool Gray 50
Cool Gray 40
Cool Gray 30
Cool Gray 20
Cool Gray 10
Cool Gray 00
Warm Gray 100
Warm Gray 90
Warm Gray 80
Warm Gray 70
Warm Gray 60
Warm Gray 50
Warm Gray 40
Warm Gray 30
Warm Gray 20
Warm Gray 10
Warm Gray 10
Color modes define the color scheme we choose for the logo to achieve the correct display on both screens and in print.
| Color mode | What is it? | Example | Usage |
|---|---|---|---|
| HEX | RGB equivalent (hexadecimal) | #000000 | WEBHTMLCSS |
| RGB | Color space for screens | rgb(100, 100, 100) | WEBHTMLCSS |
| CMYK | Color space for print | 10-10-10-10 | TISK |
| Pantone | Direct colors for printing | 1100 C | TISK |
| Suitable logo color mode: | RGB logo | CMYK logo | Pantone logo |
|---|---|---|---|
| The logo will be on the screen (web, mobile, presentation…) | |||
| The logo will be printed (business card, leaflet…) |